We find growth in challenging markets.
CREDENTIALS
Who we are
Hey, we’re Luster.
We get it. You’re trying to grow. Everything else is details.
Luster is a digital marketing agency for organisations that want to grow with clarity and pace. We pair classic marketing fundamentals with modern digital execution, and we care about how the work reaches and affects real humans.
We don’t produce dashboard filler. Our team blends P&L sensibility with creativity across performance marketing, media, rapid creative, SEO, analytics and content.
Mission
Bring humanity back to marketing, then point it at the number you’re trying to grow.
We find the human truth behind the business problem — and turn it into something a CFO can see.
Vision
Marketing that earns its place in the board report and still moves a human.
Fewer dashboards, more decisions, and brands that get their luster back.
CREDENTIALS
Where we stand
Marketing has lost its way.
The craft is closer to IT or finance than creativity now. All anyone talks about is APIs and CPCs — never about persuading an actual person.
Your customers aren’t data points. They’re humans with desires, fears and dreams. Marketing doesn’t need to be this complicated — and we’re fixing that.
CREDENTIALS
How we help
Outcomes at pace. Three ways in.
We don’t sell time. We sell outputs and outcomes — every engagement scoped on deliverables, never the hours.
Projects
Fixed scope, fixed price, clear handover.
A defined piece of work with a start and an end. You know the cost before we begin, and exactly what you get when we hand it over.
Best for a launch, a rebrand, a build.
Retainers
Ongoing capacity, scoped on deliverables.
A set of agreed outputs each month, not a block of hours. You know what you're getting, and we own the result end to end.
Best for always-on growth.
Embedded
We sit inside your team for a defined stretch.
Leave cover, capability gaps, ramp-up support. We work to your tools and your standups, then step out and leave the team stronger.
Best for a capability gap, filled fast.
Selling hours just rewards agencies for making the work take longer. That’s not how we see the world — pace isn’t hurry, it’s knowing what to leave out.
CREDENTIALS
The other option
The team you'd build to replace us.
Same senior bench. Same outcomes. None of the headcount.
In-house, per year
$1,060,000
A senior strategist, performance lead, analytics manager, content lead and creative producer — plus the tools, the recruitment and the overhead.
Luster retainer, per year
$180,000
The same senior bench, on tap. Projects, retainers or embedded — always scoped on the outcome, never the hours.
Indicative comparison. Final scope is priced per engagement. Ex GST.
CREDENTIALS
How we work
You’ve heard the other version. Here’s ours.
We do marketing for the bottom line — measured in revenue, pipeline and share.
Everyone else says
So, we say
If you can’t measure it, you can’t optimise it.
Not everything valuable is measurable. Not everything measurable is valuable.
We’re data-led, data-first.
Data is fine. We’re bringing back gut feel.
Our difference is our people.
A senior-only team. Ten years’ experience, minimum, on every brief.
We’re certified Google and Meta partners.
We hold no media partnerships that could bias the advice we give you.
Case study 01 Alloggio
Alloggio needed its whole portfolio of brands to be found in search.
- Problem
- A group of accommodation brands competing for the same high-intent travellers, with organic visibility sitting well behind paid.
- Approach
- High-reach content and PR activations that built real links and brand authority, across the portfolio rather than one site at a time.
- Result
- Organic became a leading channel for the group, in months rather than years.
Luster · Credentials 01 / 03
Case study 02 HomeCaring
HomeCaring couldn't tie its marketing back to the P&L.
One view — from first click to lifetime value.
- Problem
- Strong media metrics, call tracking, web analytics and CRM data, but none of it mapped to the bigger picture. Sales and lifetime value couldn't be attributed back to campaigns and channels.
- Approach
- We re-architected their web analytics, phone tracking, CRM and ad platforms into one view, navigating legacy systems and a range of stakeholder needs.
- Result
- An end-to-end picture, from first click through to lifetime value, that the executive team can actually act on.
Luster · Credentials 02 / 03
Case study 03 Ramsden Lawyers
Ramsden Lawyers had grown into divisions that no longer told one story.
Four divisions, brought under one story.
- Problem
- A multi-practice, fast-growing firm, Corporate, Property, Family and Commercial Litigation, each pulling in its own direction.
- Approach
- We articulated who Ramsden are today and where they are going, then built a brand that holds cohesively across every division.
- Result
- A measurable uplift in qualified enquiries, better engagement on the key practice pages, and materials that stay on-brand without hand-holding.
Luster · Credentials 03 / 03
CREDENTIALS
Clients
Some of the work.
Challenger brands and national names. We keep most of the work quiet — here’s some we can show, and what they say about us.
%20--%3e%3csvg%20version='1.1'%20id='Layer_1'%20xmlns='http://www.w3.org/2000/svg'%20xmlns:xlink='http://www.w3.org/1999/xlink'%20x='0px'%20y='0px'%20viewBox='0%200%20304%20182'%20style='enable-background:new%200%200%20304%20182;'%20xml:space='preserve'%3e%3cstyle%20type='text/css'%3e%20.st0{fill:%23252F3E;}%20.st1{fill-rule:evenodd;clip-rule:evenodd;fill:%23FF9900;}%20%3c/style%3e%3cg%3e%3cpath%20class='st0'%20d='M86.4,66.4c0,3.7,0.4,6.7,1.1,8.9c0.8,2.2,1.8,4.6,3.2,7.2c0.5,0.8,0.7,1.6,0.7,2.3c0,1-0.6,2-1.9,3l-6.3,4.2%20c-0.9,0.6-1.8,0.9-2.6,0.9c-1,0-2-0.5-3-1.4C76.2,90,75,88.4,74,86.8c-1-1.7-2-3.6-3.1-5.9c-7.8,9.2-17.6,13.8-29.4,13.8%20c-8.4,0-15.1-2.4-20-7.2c-4.9-4.8-7.4-11.2-7.4-19.2c0-8.5,3-15.4,9.1-20.6c6.1-5.2,14.2-7.8,24.5-7.8c3.4,0,6.9,0.3,10.6,0.8%20c3.7,0.5,7.5,1.3,11.5,2.2v-7.3c0-7.6-1.6-12.9-4.7-16c-3.2-3.1-8.6-4.6-16.3-4.6c-3.5,0-7.1,0.4-10.8,1.3c-3.7,0.9-7.3,2-10.8,3.4%20c-1.6,0.7-2.8,1.1-3.5,1.3c-0.7,0.2-1.2,0.3-1.6,0.3c-1.4,0-2.1-1-2.1-3.1v-4.9c0-1.6,0.2-2.8,0.7-3.5c0.5-0.7,1.4-1.4,2.8-2.1%20c3.5-1.8,7.7-3.3,12.6-4.5c4.9-1.3,10.1-1.9,15.6-1.9c11.9,0,20.6,2.7,26.2,8.1c5.5,5.4,8.3,13.6,8.3,24.6V66.4z%20M45.8,81.6%20c3.3,0,6.7-0.6,10.3-1.8c3.6-1.2,6.8-3.4,9.5-6.4c1.6-1.9,2.8-4,3.4-6.4c0.6-2.4,1-5.3,1-8.7v-4.2c-2.9-0.7-6-1.3-9.2-1.7%20c-3.2-0.4-6.3-0.6-9.4-0.6c-6.7,0-11.6,1.3-14.9,4c-3.3,2.7-4.9,6.5-4.9,11.5c0,4.7,1.2,8.2,3.7,10.6%20C37.7,80.4,41.2,81.6,45.8,81.6z%20M126.1,92.4c-1.8,0-3-0.3-3.8-1c-0.8-0.6-1.5-2-2.1-3.9L96.7,10.2c-0.6-2-0.9-3.3-0.9-4%20c0-1.6,0.8-2.5,2.4-2.5h9.8c1.9,0,3.2,0.3,3.9,1c0.8,0.6,1.4,2,2,3.9l16.8,66.2l15.6-66.2c0.5-2,1.1-3.3,1.9-3.9c0.8-0.6,2.2-1,4-1%20h8c1.9,0,3.2,0.3,4,1c0.8,0.6,1.5,2,1.9,3.9l15.8,67l17.3-67c0.6-2,1.3-3.3,2-3.9c0.8-0.6,2.1-1,3.9-1h9.3c1.6,0,2.5,0.8,2.5,2.5%20c0,0.5-0.1,1-0.2,1.6c-0.1,0.6-0.3,1.4-0.7,2.5l-24.1,77.3c-0.6,2-1.3,3.3-2.1,3.9c-0.8,0.6-2.1,1-3.8,1h-8.6c-1.9,0-3.2-0.3-4-1%20c-0.8-0.7-1.5-2-1.9-4L156,23l-15.4,64.4c-0.5,2-1.1,3.3-1.9,4c-0.8,0.7-2.2,1-4,1H126.1z%20M254.6,95.1c-5.2,0-10.4-0.6-15.4-1.8%20c-5-1.2-8.9-2.5-11.5-4c-1.6-0.9-2.7-1.9-3.1-2.8c-0.4-0.9-0.6-1.9-0.6-2.8v-5.1c0-2.1,0.8-3.1,2.3-3.1c0.6,0,1.2,0.1,1.8,0.3%20c0.6,0.2,1.5,0.6,2.5,1c3.4,1.5,7.1,2.7,11,3.5c4,0.8,7.9,1.2,11.9,1.2c6.3,0,11.2-1.1,14.6-3.3c3.4-2.2,5.2-5.4,5.2-9.5%20c0-2.8-0.9-5.1-2.7-7c-1.8-1.9-5.2-3.6-10.1-5.2L246,52c-7.3-2.3-12.7-5.7-16-10.2c-3.3-4.4-5-9.3-5-14.5c0-4.2,0.9-7.9,2.7-11.1%20c1.8-3.2,4.2-6,7.2-8.2c3-2.3,6.4-4,10.4-5.2c4-1.2,8.2-1.7,12.6-1.7c2.2,0,4.5,0.1,6.7,0.4c2.3,0.3,4.4,0.7,6.5,1.1%20c2,0.5,3.9,1,5.7,1.6c1.8,0.6,3.2,1.2,4.2,1.8c1.4,0.8,2.4,1.6,3,2.5c0.6,0.8,0.9,1.9,0.9,3.3v4.7c0,2.1-0.8,3.2-2.3,3.2%20c-0.8,0-2.1-0.4-3.8-1.2c-5.7-2.6-12.1-3.9-19.2-3.9c-5.7,0-10.2,0.9-13.3,2.8c-3.1,1.9-4.7,4.8-4.7,8.9c0,2.8,1,5.2,3,7.1%20c2,1.9,5.7,3.8,11,5.5l14.2,4.5c7.2,2.3,12.4,5.5,15.5,9.6c3.1,4.1,4.6,8.8,4.6,14c0,4.3-0.9,8.2-2.6,11.6%20c-1.8,3.4-4.2,6.4-7.3,8.8c-3.1,2.5-6.8,4.3-11.1,5.6C264.4,94.4,259.7,95.1,254.6,95.1z'/%3e%3cg%3e%3cpath%20class='st1'%20d='M273.5,143.7c-32.9,24.3-80.7,37.2-121.8,37.2c-57.6,0-109.5-21.3-148.7-56.7c-3.1-2.8-0.3-6.6,3.4-4.4%20c42.4,24.6,94.7,39.5,148.8,39.5c36.5,0,76.6-7.6,113.5-23.2C274.2,133.6,278.9,139.7,273.5,143.7z'/%3e%3cpath%20class='st1'%20d='M287.2,128.1c-4.2-5.4-27.8-2.6-38.5-1.3c-3.2,0.4-3.7-2.4-0.8-4.5c18.8-13.2,49.7-9.4,53.3-5%20c3.6,4.5-1,35.4-18.6,50.2c-2.7,2.3-5.3,1.1-4.1-1.9C282.5,155.7,291.4,133.4,287.2,128.1z'/%3e%3c/g%3e%3c/g%3e%3c/svg%3e)
Their team has been consistently supportive, professional, and deeply engaged with our brand. They have played a key role in advancing our SEO and Google capabilities across our portfolio.
They translated a multi-practice, fast-growing firm into a brand that feels cohesive across every division. If you want an agency to take you to the next level, Luster is the play.
Luster has seamlessly integrated with our in-house team. Their proactive monitoring keeps everything running, and the continuity has been invaluable.
CREDENTIALS
The team
The people in the pitch do the work.
A senior-only team, ten years’ experience minimum. No juniors learning on your account, no bait and switch — the people you meet are the people who deliver.
Alex Mercer
Founder & Managing Director
Twenty years across brand, growth and the P&L.
Dana Okafor
Head of Growth
Performance and analytics, client and agency side.
Sam Reyes
Creative Director
Brand, campaigns and rapid creative that ships.
Jordan Lee
Head of Analytics
Turns messy data into decisions a board can read.
CREDENTIALS
Let’s make it happen
Give your brand some Luster.
You’re trying to grow. Everything else is details. Start the conversation.